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Design and Conversion

15 articles from the studio on design and conversion — what we have learned building it for clients.

Building Software with High Craft: The Power of Minimalist Design

Discover how Scandinavian minimalist design principles, thoughtful engineering, and restraint transform complex business software into calm digital experiences.

September 18, 2026 8 min read

Tailwind CSS & Minimalist UI Design for High-Conversion B2B Sites

Learn how Scandinavian minimalist design principles and Tailwind CSS combine to create fast, distraction-free B2B websites that convert visitors into leads.

September 4, 2026 8 min read

B2B SaaS Onboarding UX: How to Reduce Day-1 Churn

Discover proven B2B SaaS onboarding UX strategies that eliminate friction, guide users to their 'Aha!' moment, and boost 30-day activation and retention.

August 22, 2026 8 min read

Website Performance Optimization Checklist for Faster Business Websites

Use this technical website performance optimization checklist to improve page speed, Core Web Vitals, user experience, SEO, and conversions.

July 23, 2026 9 min read

B2B Website Design Best Practices for Companies That Need More Qualified Leads

Learn B2B website design best practices that help companies build trust, explain complex offers, improve conversions, and generate more qualified leads.

July 23, 2026 10 min read

SaaS Landing Page Checklist: What Your Product Page Needs

Use this SaaS landing page checklist to improve clarity, trust, conversions, product messaging, CTAs, pricing sections, proof, and signup flow.

July 22, 2026 8 min read

Why Your Website Is Not Generating Leads and How to Fix It

Learn why your business website is not generating leads, including unclear messaging, weak trust signals, poor CTAs, slow speed, and bad conversion paths.

July 18, 2026 7 min read

How Much Does a Small Business Website Cost in 2026?

Learn how much a small business website costs in 2026, what affects pricing, and how companies in the US, Europe, and Australia can budget for a professional websit…

July 15, 2026 11 min read

What Should a Business Homepage Include?

Learn what a business homepage should include, from a clear headline and trust signals to service sections, proof, calls to action, and SEO structure.

July 12, 2026 8 min read